America’s business landscape is more competitive than ever. With an estimated 32.5 million small businesses in 2022, you need to find ways to set your business apart from the competition. One way to do this is by investing in custom swag.
Swag is a term for promotional items that businesses give away. It’s a great way to boost engagement with your business.
When people use your custom company swag, they’ll be reminded of your company. Customized swag also makes a great impression on potential customers and partners. It shows that you’re willing to invest in promoting your business.
This blog will give you seven custom swag ideas you can use to promote your business.
1. Useful Everyday Swag
One type of swag that is always useful is everyday items with the company logo on them. This can include things like custom swag bags, coffee mugs, keychains, magnets, lighters, and pens.
The advantage of this type of swag is that it is highly visible and gets used on a daily basis. This means that your company’s name and logo will be seen by a wide variety of people, increasing brand awareness and generating new leads.
In addition, this type of promotional item is relatively inexpensive, making it a great option for businesses on a tight budget. For instance, buying custom BIC lighters bulk is an expense that can hardly dent your business bank account.
2. Work From Home Accessories
There’s no doubt that working from home has become the new normal for many of us.
About 59% of US workers whose jobs can be mainly done from home now work from home all or most of the time. But while there are plenty of benefits to this arrangement, it can also be a bit of a challenge when it comes to staying focused and productive.
That’s why the idea of using custom swag as a way to promote focus and productivity while working from home is so practical. Some of the best custom swag items for work-from-home employees include noise-cancelling headphones, USB hubs, and wireless chargers.
Not only are these items incredibly useful, but they also serve as a reminder that you’re part of a team even when you’re working solo.
3. Wellness and Fitness Swag
If you’re looking for a way to promote wellness and fitness within your small business, consider using swag as a tool. Swag is a great way to get your employees engaged in healthy activities, and it can also be used to promote your brand and business.
Some great wellness and fitness swag ideas include water bottles, fitness tracker bands, and healthy snacks. Water bottles are a great way to encourage employees to stay hydrated, and they can also be used to promote your brand.
Fitness tracker bands are another great option; they not only encourage employees to stay active but can also help track their progress and motivate them to keep going.
Healthy snacks are also a great option; they provide employees with the energy they need to stay active and help promote a healthy lifestyle.
4. Self-Care Swag
Self-care swag is a unique and popular take on classic promotional items.
By giving away items that promote self-care, you’re getting your brand name out there, but you’re also helping promote a healthy lifestyle. People will appreciate the gesture and be more likely to remember your brand when they need your products or services.
Some examples of self-care swag include things like journals, face masks, manicure sets, and candles. All of these items are things that people can use to relax and pamper themselves. And, because they’re all items that are used regularly, they’ll be sure to keep your brand name top of mind.
5. Travel Swag
Does your business involve a lot of traveling? Then, travel swag is practical and eye-catching as a promotional item.
Some great examples of travel swag include luggage tags and passport holders. Just remember to keep things functional.
Get a little creative. For example, you could include a map of your city or region with your branding on it. Or, you could hand out small notebooks or journals with your company information printed on the cover.
6. Eco-Friendly Swag
Eco-friendly swag is a great way for small businesses to promote their brand while also helping the environment. There are a variety of eco-friendly swag options available, from reusable water bottles and shopping bags to bamboo toothbrushes to solar-powered phone chargers.
Not only is eco-friendly swag a great way to show your customers that you care about the environment, but it’s also an affordable and practical promotional tool. And since more and more people are looking for ways to reduce their impact on the environment, eco-friendly swag is sure to be a hit with your customers.
7. Luxury Swag
Luxury custom swag takes promotional efforts up a notch by adding a touch of luxury. This can be anything from high-end pens and notebooks to luxurious robes and slippers. Anything that makes your recipient feel special and appreciated will do the trick.
The benefits of using luxury custom swag are twofold. First, it helps you to stand out from the competition. With so many businesses vying for attention, it can be difficult to make yours stand out.
Luxury custom swag helps you to do just that by giving your recipients something they’ll remember long after they’ve received it.
Take Your Business to the Next Level by Using Custom Swag
Custom swag is a great way to get your brand out there and generate some buzz. Whether you’re looking for something practical or something fun, there’s an option for you. Just make sure that the custom swag you choose is high quality and reflective of your brand.
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