Introduction
With the climate changes of recent years, corporate sustainability has gained great importance in the sector. Social, economic, and environmental factors should be a priority for a company aiming to sustain its activities in the long run. While adopting sustainable practices may seem complicated, Daniel Suero, with his experience, shares three sustainability strategies for implementation.
The Benefits of Sustainable Strategies
Improved Brand Positioning
A sustainable strategy helps position a brand better, demonstrating that the practices implemented align with environmental consciousness by limiting the use of natural resources in processes. The sustainability framework can enhance and position the brand’s image, while also minimizing its environmental footprint.
Consumer Awareness and Competitive Advantage
Consumer awareness regarding environmental commitment is increasing. Consumers recognize and choose to buy products from companies committed to environmental considerations in their production processes. This commitment provides competitive advantages in a saturated market. Daniel Suero presents three key points for achieving sustainability within a company.
Sustainability Strategies to Implement – Daniel Suero
Prioritize Circular Economy
Every company generates a considerable amount of waste on a daily basis, including supplies for products and services, as well as consumables used by employees. In implementing a sustainable strategy, recycling plays a crucial role.
The strategy aims to limit the number and quantity of waste leaving the company by managing each material and its usage properly, giving them a second useful life. A sustainability-conscious company cannot be a potential waste producer.
Similar to the disappearance of plastic bags, replaced by reusable bags, necessary changes must be considered, avoiding single-use materials and opting for long-lasting alternatives. For example, paper is easy to recycle, but other materials should be transported to specialized facilities for each type of material.
Optimize Energy Resources
Optimizing the use of energy resources goes beyond simply turning off lights and computers not in use. To achieve efficient savings, the first step is to analyze the workplace and energy flows. Review and identify the biggest and most unnecessary expenses in operations.
The most common energy-intensive measures are often related to maintaining the temperature of the premises. Instead of using electricity or gas to heat a place, utilizing sunlight can be beneficial. Proper insulation can prevent the need for heating.
Energy leaks can result from a lack of maintenance in certain areas and machinery within the company or even infrastructure failures. While these may be uncommon, detecting and correcting them can lead to significant energy savings. From small to large changes, they make a notable difference.
Enhance Corporate Transportation Management
Managing company transportation is a priority to address. Large, highly polluting vehicles, as well as transportation for a single person, are becoming obsolete in corporate sustainability strategies. Changing the mindset and, at times, the vehicles themselves can make a significant difference.
Employees can be encouraged to carpool if they travel similar routes or use bicycles as an alternative to passenger transport. Developing employee awareness for optimizing both personal and collective transportation lays the organic foundation for sustainable thinking and consciousness.
From the company’s perspective, vehicles reaching the end of their useful life represent a potential resource drain. From personal cars to specialized vehicles for mechanical tasks, they result in capital wastage due to maintenance, and repairs, not to mention increased fuel or electricity consumption to keep them running.
Daniel Suero maintains that a sustainable and environmentally friendly company is built upon the core pillars of its policy, mindset, and goals, all of which are shared by its employees. A sustainable company can position itself better among investors and attract a public seeking environmentally conscious products.
